Traditional Television vs OTT

Electronic television was originally invented Sir Philo Farnsworth, on September 7th, 1927, who was an American. On earlier days, having a Television was of a great deal. It was considered as a luxury because of its High cost. If one person had a television set, others gathered his home to watch news or sports. Televisions came after radio which became hugely popular worldwide as it provided audio also as well as videos. Television is a media where we ought to find and surf across a lot of channels, films and television shows in various languages, by paying off a fixed price. Shows such as Ramayana, Mahabharata on Cable television broke all the records and attracted a lot more viewers. Traditional television mandatorily needs Cable connectivity. There are several dealers all over India who provides these facilities to people regularly. This media works by sending transmission signals and transmits them through antennas, also Satellite televisions are also available which takes the help of Satellites for communications . Televisions basically confers people to their homes and it is a favorite time pass for many. Various shows all over the world are made specifically for this platforms. The Target audience for media platform is all the age group from children to old age. A person can choose any show according to his preference and watch the same. Televisions created a vast impact on people as because people from all over the world can enjoy these shows if it is live telecasted. Cartoons, Music, games also can be relished on. Televisions serves a great bundle of entertainment for those elders or the housewives who watch particular serials on their free times. T.V. can be used for a student’s purpose as well as it can help as a means of knowledge to children, in a funny way, without going anywhere else, when special classes are provided. Television is probably the best platform for Broadcasting International News.

OTT stands for Over the Top which is in fact a relatively new Technical concept. This is an online media platform which provides content entertainments like Films, Television shows e t c. OTT do not requires a cable connectivity. the best part here is that several latest films are being launched here, or directed and made for this platform only, hence this created an immense trend across the world, and is also adopted by our country. OTT mostly refers to such media field via high speed Internet connections rather than the Cable connections, as used by televisions. By charging appropriate data, these contents can also be passed through smartphones supporting the same. Television was more of an offline Platform whereas OTT is an online platforms. Here you can make your own time to watch a series or even download that to see it afterwards. OTT is so much well-liked and approved by the youngsters because they have a busy study schedule for which they do not have time to watch regularly. OTT cuts off a lot of costs as you get to see only what you pay for, not extras. Also you don’t have to sit and watch unnecessary advertisements in between. You do not have to go to Cinema Halls, just have to download the movie and watch it for free. OTT has encouraged raw talents to show their creativity and gave new life to dynamic entertainment shows. Televisions basically has single handedly controlled the market and distribution o such creations till this day before onset of OTT platforms. OTT holds the copyright of the shows to and is the sole supplier. OTT is also known as Online or Media TV.

According to KPMG Media and Entertainment report 2018, the Indian OTT market is expected to grow 45 per cent to reach R.s. 138 billions by end of Fiscal year, 2023. Reports by Ernst and Young states that number of OTT users in country will reach 500 million by 2020, making India 2nd biggest market after US. 5 most subscribed OTT platforms are Disnep + Hotstar, Amazon Prime, Sony LIV, Netflix and Voot.

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