We all are aware of email marketing which fills up our email inbox every day with a bunch of
emails about the marketing of different apps which shows you updates on sales, up-gradation
of stocks, new arrivals, job opportunities, food delivery apps, travel apps, etc and whatnot.
This is a type of marketing through which companies reach out to their customers through
which the customers get to know about the schemes, discounts, opportunities, etc. These are
sometimes very helpful and sometimes annoying at the same time. The interesting fact is that
many people do not know that this is also an official medium for marketing and that it can
also be illegal. Here we will talk in-depth about email marketing, how it works, hoe can it get
illegal, and many other things you need to know while you are doing this.
Many of us have experienced that whatever we see online, doesn’t seem as it looks when it
arrives. Often customers get attracted by different types deals and discounts offered by these
websites but sometimes we do not get what we expect and to exchange that particular product
you again have to go through a long process that sometimes gets tiring. You might have also
observed that once you visit a website, even to take a glance you start getting lots of emails,
you request the particular site to stop emailing but it doesn’t and then you finally need to
report. This often makes the important emails you have unseen and creates such a mess in the
inbox. Hence there are certain marketing laws established by the US government to restrict
and to control illegal email marketing.
Laws regarding email marketing:
The CAN-SPAM ACT (The Controlling the Assault of Non-Solicited Pornography And
Marketing Act), 2003 is a law that sets rules for commercial emails, establishes requirements
for commercial messages, gives recipients the right to have you stop emailing them and also
spelling out tough penalties for violation. Further, the law makes no exception for business to
business emails. For example, emails like- emailing the former customer about the launch of
a new product, should also comply with the law.
Each separate email that violates CAN-SPAM laws can be subjected to pay fines up to
$48,280. Hence, instead of not complying, it’s better to simply pay heed to the laws and carry
on your marketing on that basis. Following the law isn’t that difficult here, as you know not
complying is much costlier than not abiding by the law.